Free valuation tool
Online Business Valuation Calculator
Estimate what your SaaS, ecommerce, agency, app, content business, or marketplace could be worth. Instant, private, and completely free.
Tell us about the business
Use the latest full year or trailing twelve months. Your figures stay on this device.
$517K – $839K
A practical starting range for a profitable saas business.
Protect growth, retention, and clean financial evidence.
Methodology
How this calculator works
The result is an indicative range rather than a formal valuation. Buyers usually start with normalized owner earnings or profit, apply a business-model multiple, and then adjust for growth, margin quality, and how easily the company can operate without its founder.
PHLEET uses broad acquisition-market bands for profitable online businesses and deliberately returns a range. Customer concentration, retention, intellectual property, financial evidence, and deal terms can move a real offer beyond this estimate.
- Start with annual owner earnings or normalized profit.
- Apply the selected online-business profit multiple range.
- Adjust conservatively for growth, profit margin, and owner dependency.
- Show the low, midpoint, and high indication—never a single guaranteed price.
Questions
Frequently asked questions
- What profit multiples do online businesses sell for?
- This calculator uses indicative profit-multiple bands for profitable online businesses: 3.2–5.2× for SaaS, 2.8–4.8× for online marketplaces, 2.5–4.5× for mobile apps, 2.2–3.8× for agencies and service businesses, 2.2–3.5× for ecommerce, and 2.0–3.5× for content businesses and newsletters — before adjusting for growth, margin quality, and owner dependency. Individual transactions regularly price outside these bands.
- Is this a formal business valuation?
- No. It is a transparent first-pass estimate for education and planning. A real transaction also depends on diligence, evidence, buyer demand, terms, and negotiation.
- Should I enter revenue or profit?
- Enter both. The estimate is anchored primarily to annual owner earnings or normalized profit, while revenue helps assess the quality of the margin.
- What is owner dependency?
- It describes how much the business relies on your personal labor, relationships, or knowledge. A transferable company that runs through documented systems is generally more attractive to buyers.
- Does PHLEET save my financial data?
- No. This calculator runs entirely in your browser and does not send the numbers you enter to PHLEET or another service.
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